12 COLD EMAIL TEMPLATES FOR WEB DESIGNERS From https://leadomos.com/en/blog/cold-email-templates-web-designers Replace the [placeholders]. Keep each email under 90 words. Send follow-ups as replies in the same thread. ====================================================================== Template 1: The "no website" opener ----------------------------------- Subject: Quick question about [Business Name] Hi [Name], I was searching for [business type] in [city] and noticed [Business Name] doesn't appear to have a website. I'm a web designer based in [your city] — I've helped similar businesses get more customers from Google in the last 6 months. Would a quick 15-minute call make sense this week? [Your name] ====================================================================== Template 2: The broken website angle ------------------------------------ Subject: Something I noticed on your site Hi [Name], I was checking out [Business Name]'s website and noticed [specific issue — e.g. "it doesn't load correctly on mobile" / "the contact form appears to be broken"]. I'm a web designer — I fix exactly this kind of issue. Quick turnaround, no long contracts. Worth a quick chat? [Your name] ====================================================================== Template 3: The competitor comparison ------------------------------------- Subject: [Competitor name] has a website — you don't Hi [Name], I searched for [business category] in [city] and noticed [Competitor] ranks well on Google with their website. [Business Name] isn't showing up. I've helped [business type] in similar situations go from invisible to first-page in 90 days. 15 minutes this week? [Your name] ====================================================================== Template 4: The direct ROI pitch -------------------------------- Subject: How many customers are you losing online? Hi [Name], [X]% of people search online before visiting a local business. Without a website, [Business Name] is invisible to all of them. I build websites for [business type] that convert visitors to customers — typically recovering the investment within the first 2-3 new clients. Would it be worth a quick call this week? [Your name] ====================================================================== Template 5: The social proof lead --------------------------------- Subject: What I did for [similar business] Hi [Name], I recently built a website for [similar business type] in [nearby city]. Within 60 days they were getting 3-4 new customer enquiries per week from Google. [Business Name] has a similar opportunity. I'd love to show you what's possible. Free 15-minute call this week? [Your name] ====================================================================== Template 6: The short and blunt ------------------------------- Subject: Website for [Business Name]? Hi [Name], I build websites for [business type] in [region]. Clean design, fast, works on mobile. Your competitors have one. Would you like one too? [Your name] ====================================================================== Template 7: The Google Business Profile angle --------------------------------------------- Subject: Your Google listing vs your website Hi [Name], Your Google Business Profile for [Business Name] looks great — [X] reviews at [rating] stars. But when people click through, there's no website to convert that interest into bookings. I'm a web designer who builds simple, fast sites for [business type]. With reviews like yours, even a one-page site would capture customers you're currently losing. Open to a 15-minute call? [Your name] When to use it: businesses with a strong Google Maps presence (many reviews, good rating) but no website. These are the warmest cold leads that exist — they already care about their reputation. ====================================================================== Template 8: The outdated redesign angle --------------------------------------- Subject: [Business Name]'s website on a phone Hi [Name], I visited [Business Name]'s website on my phone and it's hard to read without zooming — most of your visitors are on mobile, so they're hitting the same wall. I redesign sites like yours: same content, modern look, loads fast, works on every screen. Usually live in 2–3 weeks. Want me to send over a free mockup of what your homepage could look like? [Your name] When to use it: businesses whose site is clearly 8–10 years old. The free mockup offer converts well because it's zero-risk for them and shows your work instead of describing it. ====================================================================== Template 9: The local SEO email template ---------------------------------------- Subject: [Business Name] isn't showing up for "[service] in [city]" Hi [Name], I searched "[service] in [city]" and [Business Name] doesn't appear until page [X] — your competitors [Competitor 1] and [Competitor 2] are on page one. I build websites for [business type] with local SEO baked in: proper page structure, service pages, reviews and Google Business Profile integration. That combination is usually what moves the needle locally. Would a free 15-minute visibility audit be useful? [Your name] When to use it: businesses that have a website but no local rankings. Pairs a concrete, verifiable observation with a clear outcome. If you offer SEO alongside design, this is your highest-value template. ====================================================================== Template 10: The value-first opener (no pitch) ---------------------------------------------- Subject: One quick fix for [Business Name] Hi [Name], Not selling anything here — I was on [Business Name]'s site and spotted one thing that's quietly costing you customers: [specific fix — e.g. "your phone number isn't tappable on mobile, so people have to copy it out by hand"]. Two-minute fix. If it's useful, I'm happy to point out a couple more — no charge, no pitch. [Your name] When to use it: prospects who ignore direct pitches. Leading with a genuine, free improvement builds trust and often earns the reply a pitch wouldn't. The rule: the tip has to be real and immediately usable, or it reads as a bait-and-switch. ====================================================================== Template 11: The niche-specific angle ------------------------------------- Generic beats nothing, but a template tuned to the prospect's industry beats everything. Same structure — one observation, one proof, one ask — with a detail only someone who knows their business would mention: Restaurant / café: > Hi [Name], people are finding [Restaurant] on Google but there's no menu or online booking on the site — most tables get booked from a phone around 6pm, and right now those people are bouncing to [Competitor]. I build fast sites for restaurants with menu + booking built in. Worth a quick chat? Trades (plumber, electrician, builder): > Hi [Name], I searched "[trade] in [city]" and [Business Name] isn't on page one — for trades, that first page is the new phone book. I build lead-getting sites for [trade]s with a quote form that texts you the moment someone fills it in. 15 minutes this week? When to use it: whenever you target one vertical. Swap in the pain that industry actually feels — bookings for restaurants, quote requests for trades, class schedules for studios. It's the single biggest upgrade you can make to any template here. ====================================================================== Template 12: The follow-up (most important) ------------------------------------------- Subject: Re: [original subject] Hi [Name], Just checking back in on my message from last week. I understand timing might not be right — but if it ever becomes a priority, I'm here. Happy to do a free 20-minute audit of your online presence with no commitment. [Your name] ====================================================================== THE WHOLE SEQUENCE, WRITTEN OUT ------------------------------- Template 12 is the generic follow-up. This is what the four touches look like when you send them to one real business — say, a dental clinic with no website, using Template 1 on day 1. Email 2 (day 4) — one new piece of value Subject: Re: Quick question about [Business Name] Hi [Name], Following up on my note from Monday. I put together a quick one-page mockup of what a site for [Business Name] could look like — nothing fancy, just the homepage with your hours, services and a "book an appointment" button. Want me to send it over? No strings. [Your name] Email 3 (day 9) — a different angle Subject: [Business Name] on Google Hi [Name], Different topic from my last email. I searched "dentist in [city]" and [Competitor] shows up first with their site and 120 reviews. [Business Name] isn't on the first page. A simple site plus a tidy Google Business Profile usually fixes that within a couple of months. Happy to show you how in 15 minutes. [Your name] Email 4 (day 16) — closing the loop Subject: Should I close your file? Hi [Name], I've sent a few notes about a website for [Business Name] and haven't heard back, which is fine — you're busy running a clinic. Should I take you off my list, or would it help to talk when things calm down? A one-word reply is enough either way. [Your name] Three things to notice: every touch is shorter than the last, every touch adds something new (a mockup, a search result, an exit), and none of them says "just following up" on its own. Send the four as replies in the same thread so the whole conversation is visible when they finally open one.